What makes Intercedent Asia different is our experience and expertise in managing
complex/technical business-to-business research assignments, projects often involving
interviews with senior executives and/or technical personnel. We strive to add value
at all levels of project conceptualisation, development and implementation, including
the consultant-respondent interchange during the interview process.
Typically, we gather
intelligence and insights -- not just data. To this end, Intercedent project managers work
closely with both the client and the field force to ensure the client's fullest confidence
that the specified deliverables will be forthcoming.
Sample sizes for individual research projects have varied from 2,000+ (Chinese farmers)
to 10 or less (e.g. regional managers of Asia/Pacific operations). As appropriate, Intercedent
Asia utilizes the latest data processing techniques to analyse the data.
